How founder and CEO Ben Sherwood found his MOJO. And how you can, too
| 4 min read
Welcome to MOJO, a new company aimed at making youth sports more fun for the whole family.
I’ve been around kids sports for a long time — coaching my boys and their teams on the West and East coasts. (We’ve moved a few times for work.)
In that time, I’ve witnessed a lot of joy and a lot of tears — and I’m not even talking about the kids! I mean the adults on the sidelines.
And while I’ve seen a lot of dedicated volunteer coaches with experience, know-how and commitment, I’ve encountered even more who — to put it gently — needed some help. They didn’t really understand the sport. They had no idea what to do at practice. They lacked age-appropriate resources. And most of all, with their stressed-out lives, they needed help making everything made simpler, easier and more fun.
I know because I was one of those parents. In the parking lot right before practice, I scrambled to find ideas and drills for my teams. I scoured the web. I called friends for help.
Over the years, I hit my stride, coaching four different sports despite my lack of relevant athletic experience or deep knowledge. I learned how to connect with my young players — and how to have some fun along the way.
That is to say, I found my MOJO.
MOJO means magic. And at MOJO, we believe in the magic of youth sports to change lives for the better. And we are committed to helping every family in youth sports find its MOJO.
Of course, we know coaching isn’t easy. Working with some of the world’s best storytellers, technologists, psychologists and sports experts, we’ve tried to solve the most common problems coaches face in a season of youth sports. Like what to do at practice when you haven’t had any time to prepare.
No matter your experience level, MOJO gives you the tools and tips to make you a better coach. If you’re a novice, we’ve got everything you need to have a successful season — and not embarrass yourself in front of parents or kids. (Trust me — I know how it feels. I embarrassed myself plenty along the way.) If you’ve already got some coaching experience, we can help you take it to the next level.
And for parents, we’ve tried to take luck out of the equation. We believe every kid should have a well-prepared coach who understands the rules of the game and the kids themselves — and who really gets why we’re all doing this in the first place.
Just to be clear, it’s not for the Ws or the goal differentials or the Olympics in 2032.
Let’s face it. Youth sports is broken. Too many kids and families get pushed out, priced out or burned out. Indeed, more than 70 percent of kids drop out by the age of 13. And the pandemic has only made things worse. Fully one-third of kids say they’ve lost interest in sports and aren’t likely to return.
At MOJO, our mission is to fix youth sports — to help kids become better athletes, parents become better coaches and families make memories to last a lifetime.
Right now, we are just getting started. We’re eager to get back out on the field — and we bet you are, too. MOJO is here to help support you at every step as we all return to play.
So good luck out there. We’ll see you on the field. And we hope you find your MOJO.