How founder and CEO Ben Sherwood found his MOJO. And how you can, too
| 4 min read
Welcome to MOJO, the award-winning app aimed at making youth sports more fun for the whole family.
MOJO launched in February 2021 with our inaugural sport: soccer. Today MOJO is proud to serve more than 5 million coaches and families who play one or more of the five major youth sports in the US — soccer, baseball, softball, basketball and flag football. We’ve partnered with the best of the best — Major League Soccer, Major League Baseball, the NBA, NFL Flag and FC Barcelona — to create practices and at-home games that are both fun and effective. Every season, we work with more than 25,000 leagues and clubs around the world, and more than 50 governing bodies, to make youth sports better and more fun for everyone involved.
The MOJO app itself has evolved, too. We’ve grown from helping soccer coaches plan practice each week to rapidly becoming the home base for the entire team — coaches, assistant coaches and parents. We’re the only youth sports app out there dedicated to making every season unforgettable.
And there’s much, much more to come.
This business is personal for me. I’ve been around kids sports for a long time — coaching my boys and their teams on the West and East coasts. In that time, I’ve witnessed a lot of joy and a lot of tears — and I’m not even talking about the kids! I mean the adults on the sidelines.
And while I’ve seen a lot of dedicated volunteer coaches with experience, know-how and commitment, I’ve encountered even more who — to put it gently — needed some help. They didn’t really understand the sport. They had no idea what to do at practice. They lacked age-appropriate resources. And most of all, with their stressed-out lives, they needed help making everything easy — and more fun.
I know because I was one of those parents. In the parking lot right before practice, I scrambled to find ideas and drills for my teams. I scoured the web. I called friends for help.
Over the years, I hit my stride, coaching four different sports despite my lack of relevant athletic experience or deep knowledge. I learned how to connect with my young players — and how to have some fun along the way.
That is to say, I found my MOJO.
MOJO is an app, yes. But MOJO is much more than that. The word itself means magic. And at MOJO, we believe in the magic of youth sports to change lives for the better. We are committed to helping every family in youth sports find its MOJO.
Of course, we know coaching isn’t easy. Working with some of the world’s best storytellers, technologists, psychologists and sports experts, we’ve tried to solve the most common problems coaches face in a season of youth sports — like what to do at practice when you haven’t had any time to prepare. And we put the solution right there on your phone.
By all accounts, it’s working. More than 90 percent of MOJO users say the MOJO app makes coaching fun, easy and stress-free.
And for parents, we’ve created a suite of tools to make every season unforgettable. Player Cards make your kid the hero of every season. The FanZone is the ultimate sideline experience. Live streaming and instant highlights make sure no one ever misses a moment of action. And — coming soon — Player Profiles make it easy to share the season with family and friends anywhere.
To be clear, MOJO is not in it for the Ws or the goal differentials or the Olympics in 2032. We are here to help remake youth sports into a place where everyone is welcome, where kids can learn and grow in a fun, positive way and where kids want to be — instead of dropping out by age 13. We want no less than to help kids become better athletes, parents become better coaches and families make memories to last a lifetime.