Innovative MOJO app becomes “Trusted Grassroots Coaching and Education Partner of MLS”
| 5 min read
NEW YORK, NY (August 16, 2022) — With fall soccer kicking off soon for youth soccer programs across the country, Major League Soccer and innovative youth sports coaching platform MOJO announced a multiyear agreement to provide leagues, players, parents, and coaches with fun, effective, and user-friendly soccer training sessions, guidance, and other content to make their soccer season meaningful and fun.
As the Trusted Grassroots Coaching and Education Partner of MLS, MOJO will help millions of families learn and play the beautiful game. While MLS NEXT is the country’s leading youth soccer platform and develops the most competitive and elite young players in the sport, the MLS partnership with MOJO aims to make the sport more fun and accessible at the grassroots and recreational levels, where the largest number of players and volunteer coaches are active, to build the sport for the future, on and off of the field.
In addition, as part of the continued efforts of MLS to make the game accessible for everyone, the League will provide 1,000 premium subscriptions for coaches leading soccer teams and programs in underserved communities.
Launched in February 2021 and free to download, the MOJO app and related videos and articles have been used by more than 250,000 families in all 50 states. The app’s one-tap practice planner, easy-to-use team management and communication tools and videos make coaching easy, stress-free and fun and players are less likely to drop out because of their positive overall experience.
Winner of the Webby Award in 2021 for Best Sports App, the MOJO app empowers coaches to run fun, effective soccer practices in seconds, with activities that are customizable for the age, skill level, and preferences of each team and player.
MOJO’s soccer videos were created on the field of Banc of California Stadium, home of Los Angeles FC of MLS, and produced by Mandalay Sports Media, the Emmy-award winning team behind The Last Dance docuseries.
“With the World Cup coming to North America in 2026 and the continued rise of MLS, the future of soccer in the U.S. is unlimited,” said Ben Sherwood, founder and CEO of MOJO and a former senior Disney executive who has coached both of his sons for 14 years in four sports. “MOJO and MLS believe that introducing more families to soccer at the grassroots level is vital to the entire soccer ecosystem. To that end, we’re excited to bring the very best coaching resources to players, coaches, and parents across the country.”
As part of the strategic partnership, in the 29 MLS markets, MLS-affiliated clubs will get free enhanced access to MOJO’s suite of organizational tools including custom curriculum publishing and analytics that help increase player retention and elevate the youth soccer experience. Coaches, players and families alike can upgrade to MOJO+ for access to a library of games, activities and drills to help players develop skills and have fun outside of practice.
The MOJO app is available on iOS and Android platforms. To learn more about MOJO, visit mojo.sport or follow MOJO on social media via Facebook, Twitter, Instagram, YouTube and LinkedIn. To learn more about how MOJO can help your league or organization, visit www.mojo.sport/organizations.
MOJO is on a mission to make youth sports more fun for everyone – one kid, one coach, one team at a time. Launched in February 2021 and founded by Disney veteran Ben Sherwood, MOJO is a robust digital platform that empowers parents who coach youth sports to bring world-class training to the largest pool of players in the world – kids aged 13 and under. Supporting more than 250,000 families in its first year, MOJO believes that youth sports has the power to transform lives, not just for the kids on the field but the coaches and parents on the sidelines. MOJO is committed to equity, inclusion and helping to level the playing field for kids everywhere. MOJO’s partnerships include MLS, MLB, NBA, NFL FLAG, FC Barcelona, US Youth Soccer, SAY Soccer, Positive Coaching Alliance and more. For more information, visit www.mojo.sport.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer features 28 clubs throughout the United States and Canada, in addition to an expansion team in St. Louis beginning play in 2023. For more information about MLS, visit www.MLSsoccer.com.
ABOUT MLS NEXT
MLS NEXT is a new paradigm for player development, launched in 2020 to transform youth soccer in North America. Founded on a collaborative approach to governance and a commitment to innovation, MLS NEXT players have access to the highest level of competition, training and personal development opportunities that will prepare them for their futures, both in soccer and in life. Membership for the 2021-22 season includes 133 clubs, 598 teams and over 12,000 players across the U.S. and Canada. Official partners of MLS NEXT include adidas and Carolina Online at the University of South Carolina. For more information about MLS NEXT, visit www.mlssoccer.com/mlsnext.
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