THE MOJO MISSION
Empower young athletes everywhere and make sports more fun for everyone – one kid, one coach, one family, one team at a time.
Why MOJO?
PARENTS NEED COACHING HELP
Parents are amazing when it comes to youth sports: More than 80% of coaches are parents who volunteer to help out. But fewer than 30% have received any training on the essentials of how to coach.
PARENTS NEED COACHING HELP
Parents are amazing when it comes to youth sports: More than 80% of coaches are parents who volunteer to help out. But fewer than 30% have received any training on the essentials of how to coach.
KIDS ARE DROPPING OUT
More than 70% of kids drop out of youth sports by the age of 13. And girls drop out two to six times faster than boys. Two big reasons for the drop out crisis? Sports aren’t fun. And coaching isn’t good enough.
KIDS ARE DROPPING OUT
More than 70% of kids drop out of youth sports by the age of 13. And girls drop out two to six times faster than boys. Two big reasons for the drop out crisis? Sports aren’t fun. And coaching isn’t good enough.
EVERY KID DESERVES TO PLAY
MOJO believes in helping to level the playing field between haves and have-nots. MOJO donates its mobile app to coaches working with underprivileged athletes, every time a family buys a MOJO product, we donate one to a family that can’t afford it.
EVERY KID DESERVES TO PLAY
MOJO believes in helping to level the playing field between haves and have-nots. MOJO donates its mobile app to coaches working with underprivileged athletes, every time a family buys a MOJO product, we donate one to a family that can’t afford it.
YOUTH SPORTS IS BROKEN
The Problems in Youth Sports Today
- Overall participation is declining. Some 45% of kids aged 6 to 12 played team sports in 2008, but that number dropped to 38% by 2019.
- Only 24% of kids aged 6 to 17 engage in the CDC-recommended hour of activity per day, down from 30% one decade earlier.
- Low income families are playing less sports. Some 22% of kids in households with income under $25,000 play sports on a regular basis versus 43% of kids in households with incomes over $100,000.
Our Values
MOJO is built on a belief in the transformative power of youth sports.
FOREVER YOUNG
- We are young at heart. Fun is fundamental to everything we do. We embrace a growth mindset. We innovate and dream big. We believe in magic — because MOJO is magic.
FAMILY FIRST
- We care most about kids and families, yours and ours. Our purpose is to make families happier.
EVERYBODY PLAYS
- We demand equity and inclusion. We work hard to expand access and level the playing field. As a team, we excel as individuals, but we are stronger together. And there is no sitting on the bench.
PLAY TO WIN
- We go all out. Results matter and execution is everything. We’re not here to win one quarter, one game or one season. Our goal is sustainable success. And more than anything, we want to win at life.
SEEK AND SPEAK TRUTH
- We are truth-seekers and truth-tellers. We practice radical candor. We thrive on feedback. We welcome healthy debate. We see challenge as opportunity.
DO GOOD
- It’s not enough to build a successful business. We are here to make the world a better place through sports. We do the right thing. We do the good thing.
MOJOfesto
MOJO is on a mission, a mission to make youth sports fun again — one kid, one coach, one family, one team at a time.
Sounds simple. But it’s not.
Some 50 million kids play organized sports in the US alone, and 500 million worldwide. It’s a big business. And it’s broken. Kids are dropping out or burning out young. Coaches are overwhelmed. And the playing field is far from level.
MOJO is here to change that.
By putting the right tools in the right hands, MOJO helps kids become better athletes, parents become better coaches and families make memories to last a lifetime.
And we want you to be a part of the magic.
All are welcome. If your kid is already training for the Olympics, God bless. MOJO may not be your speed. But we’ll be rooting for them in 2032.
MOJO is for the rest of us — the 99% of moms and dads who are just trying to do right by their kid. We are for the rec leagues and the neighborhood teams. We are for the volunteer coach with a demanding day job. For the team parent, working behind the scenes to make sure kids are fed and at the right field — on time. For every family on the sidelines.
MOJO is there at practice, on game day, and for what happens off the field. We believe in post-game pizza and ice cream. And we know that what happens on the ride there and back is as important as the competition itself.
We are the first to cheer and the last ones on the field — because MOJO doesn’t leave anyone behind.
MOJO is powered by teamwork. We are fueled by community. We believe the field — or the court, or the rink — is for everyone, regardless of zip code, gender, race or ability. And we are inspired by the memories of the coaches who first believed in us, encouraged us, challenged us — and who made it really fun.
You never forget a great coach. And MOJO believes there’s a great coach in all of us.
